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BMW Motorrad 2024 summer sales: good deals not to be missed

Despite the high temperatures, summer brings its share of thrills, not only on the roads but also in opportunities for motorcycle enthusiasts. This is especially true for BMW Motorrad because on our site, sales are the perfect opportunity for you to equip yourself with genuine products at even lower prices than usual!

Whether you need accessories or to completely renew your motorcycle gear, BMW Motorrad promotions on our Europe Moto site offer a multitude of exclusive deals that you shouldn't miss. Explore the best offers available in this article, among a variety of discounted products, and make the best deals with the summer sale deals not to be missed for BMW Motorrad 2024.

What are the dates for BMW 2024 summer sales?

Sales are a period of promotions found everywhere in the world, governed by different laws depending on the country. In some areas, sales can last up to 2 consecutive months. The dates may vary by country, but summer sales generally occur around the same time, either during July or August.

In France, summer sales are regulated and must take place on specific dates set by the government. This year, the BMW summer sales will take place from June 26, 2024, to July 23, 2024.

That's nearly 4 weeks for you to equip yourself! Good news, this year we have planned a massive clearance of rider equipment, which means significant discounts on the site.

BMW motorcycle helmets on sale: the best deals

If a new BMW motorcycle helmet is at the top of your list, we have good news for you: this year, find up to 60% off on a selection of BMW Motorrad helmets. It's the perfect opportunity for riders to equip themselves with a premium helmet at a more affordable price.

There's a wide selection of BMW helmets on sale, catering to all tastes and needs: full-face, modular, open-face, enduro... They're all here, with discounts of up to 60%!

Among all the helmets, here are the deals not to miss:

  • The GS Carbon EVO helmet is a favorite among BMW riders, especially GS drivers. Perfect for enduro rides and stylish enough for city cruising, this helmet is discounted up to -60% during these summer sales!

  • For riders who love both enduro and touring, the GS Pure helmet is made for you and it's up to -40%! But be careful, quantities are very limited for this model!

A motorcyclist wearing a BMW GS Pure helmet

  • For riders with authentic style, Bowler helmets are up to -50% off for a very low price, under €300 for certain models.

  • The M Pro Race helmet is also discounted for speed enthusiasts with up to -34% off. Be the most stylish on the track with this one!

  • Finally, the brand new Xomo helmet is on sale at -25% for all sizes and colors. This 2024 BMW full-face helmet is perfect for a wide range of uses and styles, with many colors available.

There are still other BMW helmets on sale on the site such as the System 7 EVO or the Grand Racer, check them out!

BMW Motorcycle Gear Summer Sale

If sales are the perfect time to refresh your wardrobe, they're also the time for your motorcycle gear outfit. Whether you need functional underwear or biker gear, everything is on sale on our site during this summer sale!

two bikers equipped with BMW gear, with BMW motorcycles

Here is our selection of the best BMW deals you shouldn't miss!

  • Summer and mid-season gloves, waterproof and Gore-Tex at -30%? These are the BMW GS Rallye GTX gloves. The GS Rallye gloves are reinvented in this waterproof version for even more protection—don't miss out!

  • The Seoul GTX sneakers are up to -40% to accompany you on all your outings, both on motorcycle and on foot. With a modern, casual look suitable for business casual, you won't want to take them off.

  • Lastly, if there's one set not to miss during these sales, it's definitely the GS Adrar set, which is 40% off (jacket and pants). This summer GS set has a neo-retro look that stands out from the usual black motorcycle gear and will delight you.

But that's not all! Many items, including BMW 2024 new arrivals are on sale. We've also discounted technological exclusives such as the Moreno Connect GTX jacket, which is 25% off and highly effective for optimizing your visibility.

BMW Motorcycle Accessories on Sale

During these BMW Motorrad sales, we're also offering significant discounts on accessories, for both motorcycles and riders, to enhance your riding experience.

Among the discounted accessories is the Complete ConnectedRide range with discounts up to -40%. This range includes an intercom, GPS, connected smartphone holder, and smart glasses.

Another discounted genuine BMW motorcycle accessory, ideal for all riders in every season, is the universal motorcycle cover, which is at -22%.


So, during these sales, take advantage of exceptional discounts to equip yourself, enhance your safety, and improve your riding experience with BMW Motorrad promotions. Discover discounts up to -60% on all BMW Motorrad products directly on our website and subscribe to our newsletter to stay updated on our offers!

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